Ubiquitous - We have seen how Bell Labs changed the face of modern living in the 1960s-1990s, how Microsoft, Intel & IBM changed it in the 1970s-1990s, how Google changed it in the 2000s. Here is how Amazon is changing it in the 2010s. As this article shows (but not the headline), it is about more than just retail.

https://www.theverge.com/2018/10/23/17970466/amazon-prime-shopping-behavior-streaming-alexa-minimum-wage